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Visual storytelling for healthcare and beyond

Well hello there

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Ouch! is a creative business partnership focused on strategy, ideation, copy, and production. We help brands, in-house creatives, and agency partners to develop visual stories. 

A multidisciplinary approach to creative production.

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Working with some of the world’s leading pharmaceutical companies, charities, health brands, children's media broadcasters, and advertising agencies, we create content for film, print, congress, and digital, to capture attention, educate, and inform. 

Crafted content, designed by an award winning team. 

A multidisciplinary approach to creative production. 
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We cover concept and ideation, copy, design, illustration, animation, motion graphics, film, photography, editing, stylised and hyper real 3D, including full character development from sketch to fully formed IP.  That's a lot of craft packed into a small but mighty team.

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We can start with a brief, or we can use our expertise to help find the story. Developing the creative based on your time needs and budget. 

For health and beyond, let's make it better.

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Animation explainers

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Campaign stills

  • A blonde Caucasian women is in bed, arm above head wearing satin pyjamas. On the pillow a brain shaped character holds an alarm clock, and is looking at her whilst pointing to the clock
  • Photoshoot with a HCP in consultation with a CG Flu virus, which looks deflated on a examination bench
  • A CG character inspired by 80s culture stands in an alleyway holding a brick.
  • A black man in his 60s, with glasses, a tweed pull over and plaid shirt stands looking out to the middle distance, with a red, rounded 3D speech mark character smiles to camera. It has no eyes, a mouth, and a grin.
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Mode of action

Hyper real with accurate visual representations, to character led scientific stories, to visual metaphors representing the science. 
We can't share the work online but you can get a feel for some of the visual styling below. 

  • Flu MOA
  • Antifungal MOA
  • Diarrhea MOA
  • Hyperkalaemia MOA
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